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How SEO Sells Your CBD - The Basics You Need To Know

If you’re in the cannabis industry, you’re familiar with a bunch of different acronyms. CBD, THC, CBN… the list can go on and on. But there is another set of three letters that you should be aware of as well: SEO.

SEO stands for “search engine optimization,” and while it is not related to any cannabinoid, it is still incredibly important for all CBD business owners to understand.

If you have a CBD website and you utilize that website to gain new customers, you need to be familiar with SEO so that you can use it to your advantage.

Wait, what is SEO?

If you do a google search for “what is SEO?” you’re going to come up with loads of articles that attempt to explain the practice. Many of them are totally confusing and will leave you with more questions than you had when you got started.

You could honestly spend days learning the ins and outs of SEO, and still find more information. There is a lot involved with search engine optimization, but unless you’re interested in becoming an SEO marketing professional, you truly only need to know the basics.

Simply put, SEO ensures that your content is both easily searchable and relevant. This allows you to get traffic to your site from organic search results on search engines.

That’s it! That is SEO in a nutshell.

Basically, you can learn how Google and other search engines rank different websites based on the information included in the site, and you can then use that information to help increase traffic to your site.

SEO is valuable for anyone with a website, regardless of their profession. However, SEO for CBD companies can be particularly helpful in order to gain more customers.

SEO Basics You Can Use on Your CBD Site

One of the best ways to increase organic traffic to your website is by having consistent blog articles uploaded. That way, when people search for information online, they can read an article on your site and may even be interested in your products afterward.

However, when you write an article for your website, it’s not always enough to just throw up a few paragraphs of information and call it a day. If you really want that article to be read by potential customers, you need to make sure that potential customers can actually find it.

There are a few SEO practices that can help make your website show up higher in Google search results. Here’s a list of some of the best SEO practices to use in your articles:

  • Use keywords: Do some research to see what people are searching for regarding your topic. For example, if you want to write about the benefits of CBD, a few keywords that are currently ranking high include, “benefits of CBD,” and “CBD benefits.”

  • Make the article long enough: Studies have shown that longer articles do the best on Google searches. This doesn’t mean you need to write super long articles all the time, but keeping most of them around 1,000 words or more is a good idea.

  • Use a catchy title: The title is one of the most important parts of the content. You want to make sure it accurately describes what you’re talking about in the piece and is inviting to the reader. One tip is to decide on the title after you write the article. Also, make sure you include a keyword as well.

  • Include a picture: It’s important that you always include at least one image in each blog post. Also, make sure that when you save the image, you include a keyword in the name, and always write a brief caption for all images.

  • Use bullet lists: Breaking up your text with bullet lists or numbered lists makes the information much easier to digest for your reader. This also improves SEO in Google’s eyes as well.

Now, there are dozens of SEO practices that you can use. However, these are a few of the basics that you’ll find most useful when you’re first starting out. In general, if you make sure that the information you provide in the articles is informative and engaging, you use a catchy title, and you include a few keywords, you’re on the right track.

The Best Advice for SEO

One of the best pieces of advice for utilizing SEO is this: write for people, not search engines.

So yeah, while all of the tips listed above are still very important and beneficial for increasing traffic to your site, it’s even more important that all the content you publish is focused on the customer.

For example, if you only focus on SEO and not on the actual information you put in your article, you will end up doing more harm than good.

Google also ranks your site based on the quality of information you provide. This means that first and foremost, you should make sure your blogs are informative and cover your topics in-depth. Focus on writing a quality blog article that you believe readers would actually want to read. Then you can go through an SEO checklist to make sure that your article ranks well.

How SEO Has Changed Over the Years

It used to be the norm to “keyword stuff” articles. This meant that nearly every other sentence had a keyword, and oftentimes there were multiple keywords in one sentence alone.

I remember one company I wrote articles for a couple years ago wanted keywords thrown in all over the place, at least three for every 150 words. I’d usually have lists of up to 20 keywords that they wanted to be included.

This resulted in articles that were clunky, hard to read, and often didn’t even make sense. The primary goal was to incorporate a bunch of keywords, and the quality of the article plummeted. We were basically writing for the search engines, not real people with a real interest in the topic.

Luckily, the practices have changed over the years, and we now know that while using a few keywords is important for SEO, keyword stuffing is not the way to do it.

Don’t Have Time for SEO and Writing Blogs?

If you know that you want to have blog articles on your site, but don’t necessarily want to write them yourself or go through the process of adjusting them for SEO, feel free to reach out to me. I’m a CBD content writer with lots of SEO experience, and I’d be happy to help.

Have you ever used any SEO practices on your website? Share your experiences in the comments below.

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